Find us at these retailers
NEW AND TRENDING
WHAT MAKES OUR COFFEE SPECIAL
Vietnamese Climate & Volcanic Soil
Thanks to the climate and fertile soil, Vietnam is the world's #2 largest coffee producer and #1 grower of robusta.
Hand-picked & Washed in Vietnam
Our coffee beans are hand-picked at peak ripeness, producing sweet & flavorful coffee.
Freshly Roasted in Brooklyn
Our coffee is roasted without any additives, flavorings, or oils. We only roast 100% coffee beans.
MAY 1200 AT HOME SPECIALTY
COFFEE SUBSCRIPTIONS
Discover unparalleled, freshly roasted single origin coffees, Signature Blends, and Craft Matcha – with a flexible delivery schedule you can pause, change, or cancel anytime.
YOUR DAILY RITUAL
Explore a rotating assortment of distinctive coffees, or keep your favorite coffee or tea on repeat.
EXTRA SAVINGS
- Up to 17% off multi-bag orders
- $5 off Exceedingly Rare coffees with code: xrsubs
- Free shipping on subscription orders
- Subscriber add-on store access for 10% off additional products
- Subscriber-only discounts
EXCLUSIVE ACCESS
Early access to major launches, rare and limited coffees, and curated tasting experiences.
THIS IS HOW WE COMPARE
Other Brands
Coffee of the Vietnam origin
Fresh roasted robusta coffee
maybe
Robusta cold brew
Head roaster is SCA Levels
maybe
Flavor profile
Smooth, bold, chuggable
Varies - acidic and sour
Robusta? YESSS!
We're on a mission to bring diversity and inclusion to coffee culture. As the first specialty Vietnamese coffee company in the U.S., we import through direct-trade relationships and promote social, cultural and economic sustainability. We're woman-owned and led, too!
Read Our Story
YOUR BREW, YOUR WAY
We promote an inclusive coffee culture where everyone's brewing experience is valid. There's no right or wrong way to do it! If it tastes great to you, then you nailed it! Cheers!
Ice bath
Chemex
Vietnamese iced coffee
Cold brew
Espresso
Pour over
French Press
Drip
WHAT IS A PHIN FILTER?
The phin filter is the traditional method of brewing coffee in Vietnam. It is made of stainless steel or aluminium, much like a moka pot, but is lighter.
THE FILTER PLATE
Place this on top of a cup or carafe.
THE CAP
Place on top of the brew chamber, then use as a coaster after brewing is completed.
THE GRAVITY PRESS
Drop this on top of the coffee before adding water.
THE BREW CHAMBER
Add coffee & hot water in here
1
THE FILTER PLATE
Place this on top of a cup or carafe.
2
THE CAP
Place on top of the brew chamber, then use as a coaster after brewing is completed.
3
THE GRAVITY PRESS
Drop this on top of the coffee before adding water.
4
THE BREW CHAMBER
Add coffee & hot water in here
-
WE EXIST TO MAKE COFFEE FEEL INTERESTING AGAIN — FOR PEOPLE WHO DRINK IT FOR THE LIFESTYLE, THE JOY, AND YES, THE CAFFEINE TOO.
-
Frequently asked questions
Other -
meet our origin
Our world -
